
After 42 years in the Thoroughbred business and having been involved in the development and operation of Three Chimney’s Farm for 30 years, Dan has earned a reputation for integrity and knowledge of every aspect of the industry. Dan has developed strong relationships with people in all aspects of the business and is uniquely qualified as a consultant to help you identify your goals, develop a business plan, and to help you select the most appropriate farm, trainer, agent, veterinarian, attorney, accounting or other services based on your goals, budget and personality. All of these services are on a fee basis and with no commissions and no incentive to sell you anything.
Additionally, Dan offers a tremendous resource for those already in the industry to solve problems or manage projects. He has advised on numerous matters, including farm layout and design, personnel issues, head hunting, audits of systems and procedures, expense reduction, downsizing and dispersing, and has served as expert witness in legal disputes.


After 42 years in the Thoroughbred business and having been involved in the development and operation of Three Chimney’s Farm for 30 years, Dan has earned a reputation for integrity and knowledge of every aspect of the industry. Dan has developed strong relationships with people in all aspects of the business and is uniquely qualified as a consultant to help you identify your goals, develop a business plan, and to help you select the most appropriate farm, trainer, agent, veterinarian, attorney, accounting or other services based on your goals, budget and personality. All of these services are on a fee basis and with no commissions and no incentive to sell you anything.
Additionally, Dan offers a tremendous resource for those already in the industry to solve problems or manage projects. He has advised on numerous matters, including farm layout and design, personnel issues, head hunting, audits of systems and procedures, expense reduction, downsizing and dispersing, and has served as expert witness in legal disputes.


After 42 years in the Thoroughbred business and having been involved in the development and operation of Three Chimney’s Farm for 30 years, Dan has earned a reputation for integrity and knowledge of every aspect of the industry. Dan has developed strong relationships with people in all aspects of the business and is uniquely qualified as a consultant to help you identify your goals, develop a business plan, and to help you select the most appropriate farm, trainer, agent, veterinarian, attorney, accounting or other services based on your goals, budget and personality. All of these services are on a fee basis and with no commissions and no incentive to sell you anything.
Additionally, Dan offers a tremendous resource for those already in the industry to solve problems or manage projects. He has advised on numerous matters, including farm layout and design, personnel issues, head hunting, audits of systems and procedures, expense reduction, downsizing and dispersing, and has served as expert witness in legal disputes.
REPUTATION | EXPERIENCE | CONTACTS
REPUTATION
EXPERIENCE
CONTACTS
PREVIOUS POSITIONS HELD
Broodmare/Stallion Manager
Calumet Farm, 1975 to 1978
Executive in Residence
University of Kentucky Equine Initiative
General Manager
Three Chimneys Farm, 1978 to 2001.
President & Chief Operating Officer
Three Chimneys Farm, 2001 to 2007.
CURRENT POSITIONS
Director, Thoroughbred Charities of America
Director, UK Maxwell H. Gluck Research Foundation Board
Vice President and Director, Equine Land Conservation Resource
Director, Pisgah Community Historic Association
Director, Woodford Coalition
Director, Woodford Forward Foundation
Member, Colorado State University Orthopedic Research Advisory Board
OFFICES HELD
Past President, Kentucky Thoroughbred Farm Managers
Past President, Thoroughbred Charities of America
Former Director, Thoroughbred Club of America
AWARDS
Kentucky Farm Managers’ 1992 Farm Manager of the Year
“Ambassador of Racing” award, 1994
CLIENTS SERVED
Pat Chapman – owner of Smarty Jones
Kevin Plank – Sagamore Farm
Alberto Stein – La Leyenda, Argentina
Jenny Craig – Rancho Paseana
Jerry Ford – Diamond A Farm
Julio Camargo – Haras Old Friends, Brazil
Robert Clay – Three Chimneys Farm
NEWS
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The Lasix Debate: Rosenberg Weighs In
This week Dr. Larry Bramlage of Rood and Riddle Equine Hospital minced no words when offering his opinion on how American horse racing can improve how it is perceived by the public. His comments spoke specifically about race day medication, the central focus of the stalled Thoroughbred Horseracing Integrity Act of 2015, which is currently […]
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Rosenberg and Other Gluck Foundation Members Welcome New Chair & Vice Chair
This week the University of Kentucky’s Gluck Equine Research Foundation named Dr. Stuart Brown, DVM of Hagyard Equine Medical Institute as their new chair and Michael Banahan, Director of Operations for Godolphin LLC as their Vice Chair. Brown takes the reins for the organization for Case Clay, Chief Commercial Officer at Three Chimneys Farm, who […]
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Sagamore’s Kevin Plank Named “Marylander of the Year” by Baltimore Sun
Rosenberg Thoroughbred Consulting client Kevin Plank, who founded the globally prominent Under Armour brand and is well-known in Thoroughbred circles for restoring historic Sagamore Farm to prominence, was named “Marylander of the Year” by the Baltimore Sun. In addition to his “day job” of serving as the CEO of Under Armour, Plank recently announced his […]
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ANNUAL TCA STALLION SEASON AUCTION AND GALA SET FOR JANUARY 7
The 27th annual Thoroughbred Charities of America (TCA) Stallion Season Auction, which went live online on January 2, will culminate with their Celebration Gala on Saturday, January 7 at 6:30pm at the Keeneland Entertainment Center. The auction, which is the primary revenue generator for the TCA, features seasons to more than 200 stallions. Eight select […]
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Passing of a Legend:: Inventor of ‘Seattle Slew Basket’ Dies
Dr. George Bagby, who invented the surgical implant that was often referred to as “The Seattle Slew Basket” due to its use in making the famous stallion more comfortable in his final years, passed away on December 12 at the age of 93. Bagby, along with equine surgeons Dr. Pamela (Wagner) vonMatthiessen and Dr. Barrie […]
NEWS
-
The Lasix Debate: Rosenberg Weighs In
This week Dr. Larry Bramlage of Rood and Riddle Equine Hospital minced no words when offering his opinion on how American horse racing can improve how it is perceived by the public. His comments spoke specifically about race day medication, the central focus of the stalled Thoroughbred Horseracing Integrity Act of 2015, which is currently […]
-
Rosenberg and Other Gluck Foundation Members Welcome New Chair & Vice Chair
This week the University of Kentucky’s Gluck Equine Research Foundation named Dr. Stuart Brown, DVM of Hagyard Equine Medical Institute as their new chair and Michael Banahan, Director of Operations for Godolphin LLC as their Vice Chair. Brown takes the reins for the organization for Case Clay, Chief Commercial Officer at Three Chimneys Farm, who […]
-
Sagamore’s Kevin Plank Named “Marylander of the Year” by Baltimore Sun
Rosenberg Thoroughbred Consulting client Kevin Plank, who founded the globally prominent Under Armour brand and is well-known in Thoroughbred circles for restoring historic Sagamore Farm to prominence, was named “Marylander of the Year” by the Baltimore Sun. In addition to his “day job” of serving as the CEO of Under Armour, Plank recently announced his […]
-
ANNUAL TCA STALLION SEASON AUCTION AND GALA SET FOR JANUARY 7
The 27th annual Thoroughbred Charities of America (TCA) Stallion Season Auction, which went live online on January 2, will culminate with their Celebration Gala on Saturday, January 7 at 6:30pm at the Keeneland Entertainment Center. The auction, which is the primary revenue generator for the TCA, features seasons to more than 200 stallions. Eight select […]
-
Passing of a Legend:: Inventor of ‘Seattle Slew Basket’ Dies
Dr. George Bagby, who invented the surgical implant that was often referred to as “The Seattle Slew Basket” due to its use in making the famous stallion more comfortable in his final years, passed away on December 12 at the age of 93. Bagby, along with equine surgeons Dr. Pamela (Wagner) vonMatthiessen and Dr. Barrie […]
-
Find a Trusted Advisor
Every seminar on how to become involved as a Thoroughbred owner or breeder starts with “find a trusted advisor”. The trouble is, no one tells you HOW to find a trusted advisor. While most of the people involved in the world of racing and breeding are honest and hard-working, sadly, some are not. And even […]
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Lessons Learned Along the Way – Part 6
Making the vet list. When we finished teasing, Melvin would read off the vet list for the morning. He noticed I was checking off from my list rather than writing down his. After a while, he asked to see my list rather than read off his. Soon, I was given complete responsibility of not only […]
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Lessons Learned Along the Way – Part 5
Responsibility without authority. Lars once said, “I’m going to throw you to the wolves.” He gave me an assignment as team leader to motivate and guide a team on projects, but without a title, rank, or authority. It was difficult and painful, but in the end I gained the respect of my co-workers and learned […]
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Lessons Learned Along the Way – Part 4
As hard as this may be to believe today, when I went to my first Keeneland yearling sale with Clovelly Farm in 1973, I was surprised to see that sales prep for most of the farms consisted of bringing the yearlings in about a week before the sale, giving them baths, trimming their feet, and […]
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Lessons Learned Along the Way – Part 3
Be on time. I came to Kentucky from Maryland and had another stroke of good fortune being hired by Lars la Cour, a master horseman and farm manager who became my mentor, my surrogate father, and my friend. I learned myriad lessons from Lars. Lars sent me to the breeding shed with the mares, which […]
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Lessons Learned Along the Way – Part 2
Leave the price tag on the van. Working with hunters and jumpers at Nimrod Farm in Weston, Connecticut, was my first exposure to seriously valuable horses. But along with the expensive show horses were the “hacks,” school horses of no particular breed used for lessons. Jack Adams was the manager there, and he taught me […]
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Lessons Learned Along the Way – Part 1
At the age of 12, I finally badgered my father into buying me a horse. We opened the Yellow Pages and called the first listing, Fantasy Farm Stables. Ordinarily, that would be a recipe for disaster, but in this case it was the luckiest break I ever got. A woman named Dawn Atlas was the […]
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Find a Trusted Advisor
Every seminar on how to become involved as a Thoroughbred owner or breeder starts with “find a trusted advisor”. The trouble is, no one tells you HOW to find a trusted advisor. While most of the people involved in the world of racing and breeding are honest and hard-working, sadly, some are not. And even […]
-
Lessons Learned Along the Way – Part 6
Making the vet list. When we finished teasing, Melvin would read off the vet list for the morning. He noticed I was checking off from my list rather than writing down his. After a while, he asked to see my list rather than read off his. Soon, I was given complete responsibility of not only […]
-
Lessons Learned Along the Way – Part 5
Responsibility without authority. Lars once said, “I’m going to throw you to the wolves.” He gave me an assignment as team leader to motivate and guide a team on projects, but without a title, rank, or authority. It was difficult and painful, but in the end I gained the respect of my co-workers and learned […]
-
Lessons Learned Along the Way – Part 4
As hard as this may be to believe today, when I went to my first Keeneland yearling sale with Clovelly Farm in 1973, I was surprised to see that sales prep for most of the farms consisted of bringing the yearlings in about a week before the sale, giving them baths, trimming their feet, and […]
-
Lessons Learned Along the Way – Part 3
Be on time. I came to Kentucky from Maryland and had another stroke of good fortune being hired by Lars la Cour, a master horseman and farm manager who became my mentor, my surrogate father, and my friend. I learned myriad lessons from Lars. Lars sent me to the breeding shed with the mares, which […]