Sagamore’s Kevin Plank Named “Marylander of the Year” by Baltimore Sun
Rosenberg Thoroughbred Consulting client Kevin Plank, who founded the globally prominent Under Armour brand and is well-known in Thoroughbred circles for restoring historic Sagamore Farm to prominence, was named “Marylander of the Year” by the Baltimore Sun.
In addition to his “day job” of serving as the CEO of Under Armour, Plank recently announced his intention to develop Baltimore’s Port Covington area into a multi-billion-dollar mix of offices, residences, retail, parks, and more in an effort to bolster Baltimore as a major commerce hub. Included in his plans is to relocate the base of operations for the $5-billion Under Armour brand to the Port Covington location.
Rosenberg’s relationship with Plank as his Consultant began in 2008.
“In November of 2007, Kevin came out to Three Chimneys Farm and I spent some time with him showing him our stallions and answered his questions about how the Thoroughbred business worked,” said Rosenberg, who, at the time, was the General Manager of Three Chimneys Farm. “He asked me how long I had been at Three Chimneys and I told him ’30 years but I’m stepping down on December 31st to start a consulting business.’ He explained that he had just bought a farm and needed a consultant and I’ve been working with him ever since. I began by helping him identify his goals and to develop a long range plan to realize his goals. I’ve had a role in establishing procedures and practices and I help by providing a view from 35,000 feet.”
Originally founded in 1925 by Issac Emerson and later bgifted to Alfred G. Vanderbilt, Jr. by his mother for his 21st birthday. Sagamore Farm carved its place in Thoroughbred history, playing home to Kentucky Derby and Preakness winner Kauai King, Preakness and Belmont Stakes winner Native Dancer, Discovery, Bed o’ Roses and even one of Queen Elizabeth’s broodmares. Plank purchased Sagamore Farm in 2007 with a long term plan of restoring the historic nursery to prominence.
Kevin’s passion and energy is infectious,” continued Rosenberg. “He has been unbelievably generous in his support of Maryland in general and Baltimore in particular, and he does it because he knows it is the right thing to do.”
As Plank explained in an open letter to the residents of Baltimore in the fall of 2016, he envisions Port Covington becoming the city’s first impression on travelers entering the city limits.
Plank has also committed to bringing 1,000 new jobs to Baltimore through his Under Armour e-commerce distribution facility, is planning to open a luxury hotel in Fells Point (a Baltimore suburb on the waterfront) and recently began distilling rye whisky out of a location in South Baltimore.
Added Rosenberg, “I love being a part of the Sagamore team and am proud of my association with Kevin.”
Read the Baltimore Sun article about Plank being named their “Marylander of the Year” here.